Real Estate Reflections

If you’re looking for a home in central Phoenix, residential real estate expert Bobby Lieb is the professional to consult. With decades of real estate experience, Lieb is currently an associate broker and head of the HomeSmart Elite Group. Some of the accomplishments he’s most proud of include being named HomeSmart’s top performing agent in 2011 – out of 4,500 agents in the globally recognized company – and selling the most homes in the company in 2012.

Lieb says that he got his start in the business world when he and his father – longtime Valley businessman Herb Lieb – ran the Jockey Club. Managing the exclusive nightclub gave him a solid set of business skills and base of future clients. After his stint with the Jockey Club, he gained experience with commercial real estate, went back into the nightclub industry for a few years, and then pursued a residential real estate career full time. “In 1993 I begin working with Mark Moskowitz [another Valley real estate professional]; I had a lot of contacts and he had the real estate knowledge,” Lieb explains. “The career move into real estate made sense for me. … I was able to be with my family and I’m a ‘people person’ too.” So begin his impressive career. From the late ’90s through 2011 Lieb worked with The Realty Executives and garnered an ample list of accolades, including
being named one of the Valley’s top agents. In 2011, he made the move to HomeSmart, which he describes as “the largest real estate company in the Southwest.”

There, he helped to form the HomeSmart Elite Group, which consists of hundreds of independent real estate agents, many of whom came to the group because of Lieb’s leadership. Over the past three years, Lieb says that he has sold nearly 300 homes, totaling more than $100 million in sales.

Lieb says that one of the keys to his success has been consistency; in recent years, as the economy took a dive and many Realtors specialized in short sales or foreclosures, he made sure to still keep his “regular base” of customers in addition to branching out into other areas. He also notes that the north central Phoenix area has always been his home base and that he excels in a niche market – selling and settling property issues for those going through divorces. In addition, he knows his way around the high-end and luxury home market as well.

He believes that his Jewish faith helps many of his clients to relate to him on a personal level. “I love North central Phoenix because it’s home to an eclectic mix of people, including a large Jewish population,” he says. Given his experience, how is the local real estate market looking to him? He says: “Recent press has been good for real estate; homes are going up in value by 20 to 25%. They’re still not quite at their peak though; there are more competitive sales and more buyers than sellers, which leads to bidding wars. Also, appraisals are a big concern; homes are being appraised at higher prices, but they might still not be as high as they were.”

Lieb adds that consumers are more confident buying homes now since the values have gone up. “This is the busiest I’ve ever been,” he says. For those looking to go into real estate, he advises, “Find your niche – whether it be a type of real estate or area you’re selling in. It’s hard work; I hardly take any time off. But, it’s a great career and the rewards of making your own schedule and having time with family are well worth it.”

To learn more about Lieb, visit

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