Photo: (L to R) Sheldon (Noodles) Roth, chairman of the Board for Cypress Homecare Solutions; his wife Maddy Roth; his son Bob Roth, managing partner of Cypress Homecare Solutions; Susie Roth, coach of Cypress’ certified pet therapy dog; and Jessica Roth, Bob Roth’s daughter.
Bob Roth shares his passionate about making life better for the elderly and their caregivers
By Michelle Talsma Everson
Bob Roth, managing partner at Cypress HomeCare Solutions, is all about asking the question “How can we do better?” He then listens to answers and continuously evolves his own journey and that of his company to better serve its clients and the community at large. He is passionate about making life better for the elderly and disabled and their caregivers; both paid caregivers and family caregivers (those who provide unpaid care for loved ones).
Recently, Cypress HomeCare Solutions celebrated its 25th anniversary and announced its joining of the Honor Care Network, which is “comprised of local home care agencies dedicated to improving the quality standards of home care,” according to the agency. In joining the Honor Care Network, Cypress HomeCare Solutions will remain an independent business but gain access to more caregivers, new technology, and a complete support operations solution.
Cypress HomeCare Solution is a family business, with Bob taking the mantle of leadership from his brother Joe in 2003. The company was inspired by being family caregivers for their mother, Joan S. Roth. Bob shares that he and his family take great pride in being the only home care agency in Maricopa County to provide high-quality in-house training in the Joan S. Roth Caregiver Training Lab, their state of the art training lab named in honor of his mother. Over 12 years, he says, they have trained nearly 1,000 families with free family caregiving seminars.
“When a care recipient opens their door to a caregiver, they’re opening their life to them as well,” Bob says. “If we’re going to support our elderly loved ones aging at home, we have to continuously think of new and dynamic ways to do it. I’d love for us to prepare and plan and innovate for a world where home is the center of care.”
He points to the fact that innovation is vital because the numbers show a growing aging population in America. Bob says that, by 2020, there will be 56 million Americans who are over age 65. By 2050, that number will be 88 million. He shares that one-third of people age 65 and older live home alone. Recent studies show that isolation is now considered an epidemic and has a variety of health issues associated with it.
“How do we care for people who are isolated? How can we do better?” Bob asks.
To that note, in addition to his work at Cypress, Bob is highly involved in the local community. Some of his past and present service positions include Arizona Geriatric Society, Taskforce Against Senior Abuse, Banner Alzheimer’s Foundation, Banner Health Foundation, Alzheimer’s Association, Governor’s Advisory Council on Aging, Aging 2.0 (Phoenix chapter), Duet, and many others. He is also involved in several homecare boards and agencies.
On the faith side of his life, he and his family are highly active at Congregation Beth Israel and are benefactors of Jewish Family & Children’s Services and Hillel ASU, among other local Jewish organizations – like the Jewish Federation of Greater Phoenix and the Jewish Community Center. Added to that, he regularly writes columns for local publications on aging topics and hosts a radio show called “Health Futures – Taking Stock in You.” He’s been married for 30 years and has three daughters.
“I’ve had this success, and am able to help as many people as I do, because of the people I’ve surrounded myself with,” Bob says. “We have a great team of caregivers at Cypress. It all starts with the caregivers – and I never want to lose sight of that because it’s at the heart of what we do. That’s why we also work hard to give back to family caregivers, too; it’s such hard work.”
“I’m passionate about this work because I want to make it better for our elderly now and for when it’s my time,” he adds.