The social media campaign calls for Jews to showcase their Kiddush wine – #MyLchaim
The Israel Innovation Fund (TIIF), a nonprofit foundation whose mission is to bring the very best of contemporary Israeli culture to the rest of the globe, is launching its new online wine shop, IsraWines, this month with a social media campaign #MyLchaim. The goal of the campaign is to connect Jews around the world to the land of Israel and each other through Friday night Kiddush. To participate, simply take a photo or video with your Israeli Kiddush wine and post it to social media using the hashtag #MyLchaim, and connect with Jews around the world, creating community during the quarantine.
IsraWines is a unique online wine shop that offers the best Israeli wines, making it easy for Americans to purchase good Israeli wine and support Israeli winemakers. Wines can be delivered across the United States and within Israel. Since American Jews can’t visit Israel at this time, drinking Israeli wine is the next best way to enjoy the culture and support the economy. IsraWine currently offers wine from Bravdo, Domaine Herzberg, Tabor, and Tulip, with more to be added soon.